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#TBT: Late 1990's and Early 2000's Fashion Brands That Were The Sh*t

#TBT: Late 1990's and Early 2000's Fashion Brands That Were The Sh*t

Last week I was scrolling through my Instagram timeline when I spotted a throwback picture of Kimora Lee Simmons in a denim romper and it instantly took me back to my high school days when Baby Phat was the sh*t! I remember for my graduation present, my grandfather took me to the mall and bought me an entire Baby Phat outfit, including a logo print mini duffle bag and matching bucket hat. I rocked that look to my senior year high school State track meet (I ran track from the age of 9 until my senior year in college) with a denim mini skirt and a pair of Manolo Blahnik x Timberland inspired boots that I bought from Shiehk Shoes, like the ones worn by Jennifer Lopez in the "Jenny From The Block" video. You couldn't tell me nothin'! I was fly af! 

Jennifer Lopez, "Jenny From The Block"

Jennifer Lopez, "Jenny From The Block"

This walk down memory lane has me feeling a bit nostalgic about the fashion brands and style moments that really shaped my adolescence. So to pay homage to my youth, I'm taking a look back at some of the labels and style influencers that inspired my teenage wardrobe. Here is a list of 6 apparel brands and style moments from the late '90s and early '00s that prove this was the best era to ever do it.

1) Baby Phat - Thanks to former supermodel Kimora Lee Simmons, Baby Phat merged hip-hop with high fashion and created a space for young women to combine luxury with "around-the-way-girl" swag. Back in the day, if you were that chick, you owned more than a few Baby Phat pieces. It was like today's Gucci for the young and fabulous.

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2) FUBU - I couldn't really afford FUBU when it was at its peak, but there's no denying that the "For Us, By Us" fashion brand was one of the 90s most worn and styled labels amongst young black folks and hip hop enthusiasts alike.

Photo: Pinterest

Photo: Pinterest

3) "How's It Goin' Down" music video, DMX - This is a personal favorite of mine. I posted the below photo on our Instagram last year and received so many nods of appreciation recognizing that, to this day, this video serves as the epitome of urban female swag. This music video literally shaped my entire 8th grade wardrobe! From the skin-tight denim capris to the chopsticks and even the brown lip liner and clear lip gloss, I wanted to embody this woman's style from head to toe and recreated every single look in this video.

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4) Jennifer Lopez - To this day, Jennifer Lopez is absolutely one of my all-time favorite fashion and style icons. She slayed tf out of the early 2000's and brought a mix of feminine glam to the urban fashion scene. During my teens, I was so inspired by J.Lo's style, not only did I cop the Manolo inspired boots, but I also purchased a pink velour shorts set like the one spotted in the "I'm Real (Remix)" video and rocked it to school with a pair of white Puma sneakers.

Photo: Galore Mag

Photo: Galore Mag

5) Tommy Hilfiger - Tommy Hilfiger was undoubtedly the go-to brand for tomboy chic with its oversize staples and baggy aesthetic. With red, white, and blue as part of the brand's signature logo, every fashionable chick grabbed a pair of Tommy Hilfiger denim overalls and channeled their inner Aaliyah (over-the-eye side-swoop included).

Photo: Pinterest

Photo: Pinterest

6) RocaWear - Much like Baby Phat, RocaWear was a must-have for a stylish urban 'fit in the early 2000s. The brand's signature goose down bubble jacket with the faux fur trimmed hoodie was my personal favorite. I rocked mine in a bubble gum pink hue with a matching pair of high-top pink Lugz boots (raise your hand if you owned a pair of Lugz). 

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What brands and style moments influenced your personal style and shaped your wardrobe choices during adolescence?

xo, Danielle Nicole

Style Inspiration: Lucky Rabbit's Foot

Style Inspiration: Lucky Rabbit's Foot

Style Inspiration: Embellished

Style Inspiration: Embellished